What We Do
Drive Rapid Growth with a Proven Go-To-Market Methodology
We collaborate with your Executive team and apply our GTM Methodology
to your market opportunity to accelerate company growth.
BUILD A PLAN FOR GROWTH
Based on a Proven Go-To-Market Methodology
Based on our experience building some of the fastest growing companies in Silicon Valley, we have developed a Go-To-Market Methodology that will accelerate the growth of any business. We'll build a rapid growth plan for your company to boost your revenues, and work with your team to make it happen.
Increase Revenue Production from your Sales Team
We'll help your sales team accelerate sales growth through increased close rates, larger deal sizes, more upsells to current customers and better pricing, packaging and positioning.
BUILD MORE PIPELINE
Create More Opportunities for Sales
We'll increase your pipeline through more efficient lead generation, higher conversion of leads to opportunities, improved lead management and lead flow, and an improved website and content strategy.
LEAD THE MARKET
Increase Your Wins Against the Competition
Establish a market-leading position and Increase your competitive wins with a stronger value proposition and messaging, more effective competitive selling techniques, and better value-based demos.
RAISE VENTURE CAPITAL
Get the Attention of Investors and Talent
We have raised over $100M in venture capital for our companies. We can improve company messaging and opportunity framing to better resonate with investors who can fund your future, and talent that can bring it to fruition.
Critical Elements of the GTM Methodology that Accelerates Revenue Growth
CREATE A NEW CATEGORY
Define and Own the Next Big Thing
The best way to distance your company from the competition is to create a new product category, own it as the market leader, and grow it so it dominates the market. We'll leverage our direct experience creating numerous new product categories that drove the success of multiple companies so your company can be the next category leader.
REFINE POSITIONING & MESSAGING
Strengthen Messaging to Increase Sales Traction
Does your company messaging and product positioning resonate with your target prospect to get them interested and drive them through the funnel? We'll analyze and refine your value proposition and message platform to speed the buyer's journey and improve sales productivity.
VALIDATE PRODUCT-MARKET FIT
Match the Market Needs with your Product Capabilities
Are you targeting the market segments that need your product the most? We'll analyze and segment your target market and identify the ideal set of customers to target in order to accelerate sales and decrease sales cycle times.
INCREASE PIPELINE CONVERSION
Convert More Leads into Sales Opportunities
Are you converting the maximum number of leads into opportunities and then into sales? We'll analyze your pipeline and lead development processes from top to bottom to determine how to create the most sales opportunities from your lead production.
CLOSING THE DEAL
Improve the Close-Rate of Your Sales Team
Is your Sales team closing a high enough percentage of the deals they are working? Find out how to increase your Sales team's batting average on closing deals and accelerate your revenue production from the same number of opportunities. And set yourself up for easy customer renewals and large upsells.
Raise Capital Faster from Top Tier Venture Capitalists
Need more capital to scale your business faster? We can help to hone your pitch so potential investors understand your vision, and fund your future growth. And we can make introductions to top-tier VC's so you hit the ground running.
MENTORSHIP AND COMPANY ADVISORY
Help Your Executives with an Experienced Mentor or Advisor
Do your executives need some advice and counsel on taking your company to the next level? Let a seasoned Mentor or Company Advisor, who has scaled companies of all sizes, lend them the critical experience they'll need to scale your company to new heights.
Over 25 years of experience building numerous technology leaders at all stages of growth
Founder, Rocket Scale
Al has been a hi-tech executive and entrepreneur for over 25 years, and has helped build some of the most successful tech companies in Silicon Valley. Al has been CMO for 3 public companies, and CEO for 3 private companies, which he helped guide through 2 IPO’s and 2 acquisitions. As a startup entrepreneur, Al has raised over $100M in venture capital.
As Founder and CEO of Jaspersoft, an Open Source Business Intelligence company, Al set the company vision of pioneering open source BI and drove the growth of the company that was acquired by Tibco for $185M. As CMO and Senior VP at Taleo, Al helped establish Taleo as the leader in Talent Management, which fueled its growth from $100M to $250M in revenue in 3 years, leading to its acquisition for $1.8B by Oracle.
As a Marketing Executive at Sybase, Al helped it grow from revenue of $50M to $1B and an IPO in 5 years. As the Marketing Executive in charge of one of Sun Microsystem’s largest product lines, Al help Sun grow from $500M to $2.5B in revenue in 3 years. As VP of Marketing at Actuate, helped drive it from a startup to $40M in revenues and an IPO in 4 years. Al was also CMO of RingCentral, helping it grow over 35% a year to $300M in revenues, CEO of Reachable, a pioneering Social CRM company, and CMO at App Annie, helping to establish it as the leader in Mobile App Analytics.
Al has an Engineering degree from Stanford and an MBA from Harvard Business School.
A Methodology for Building High Growth Companies
Al's experiences leading the teams that drove some of the fastest growing companies in Silicon Valley to IPO's and acquisitions gives him valuable insight on how Sales, Marketing and Product need to organize, align and execute at different stages of growth to scale to the next level. Based on these experiences, Al has developed a Go-To-Market Methodology for rapid growth that can be applied to companies of all sizes to accelerate their growth.
A few words from some of our customers:
"Al from Rocket Scale has been a great advisor for me on strategic and marketing initiatives at MongoDB and previously at DocuSign. He has so much experience building successful tech companies, and he is able to apply that experience to my challenges to give me insight on the best path forward. As a former CMO and CEO, he brings a unique perspective that has been invaluable to me."
Meagen Eisenberg, Chief Marketing Officer, MongoDB
"We were looking to accelerate growth, and Al from Rocket Scale helped us develop a very strong go-to-market plan. He worked with us to identify the target market, develop a powerful message platform, value proposition and sales pitch, and worked with our sales and marketing team to generate more pipeline. He is super-experienced at go-to-market and knows what works to help a company grow faster. He also helped us with our company strategy, fund-raising and investor introductions. He has been a great strategic advisor for me as CEO and for our company."
Etai Beck, Founder and CEO, Folloze
"Al was instrumental in helping us craft a very compelling company story and value proposition to better differentiate Wepow, which lead to bigger customer wins and ultimately our acquisition. His career as a CEO and CMO helps Al to work at both the strategic and tactical level when need be. He is not afraid to roll up his sleeves and help implement any initiative. Al has tremendous knowledge of Go-To-Market from his experience scaling companies of all sizes. He can help any company accelerate growth."
Imo Udon, CEO, Wepow
"As an advisor to Cadency, Al has offered invaluable help on our business strategy, go-to-market plans, sales pitch and fund-raising process. He brings a tremendous amount of experience as a technology executive that has scaled many businesses. And his knowledge, experience and industry connections have been super valuable to Cadency."
Nabin Bilas, Founder and CEO, Cadency