• Accelerate Your Growth

    With Rocket Scale's Go-To-Market methodology,

    proven to increase sales growth at tech companies.

  • What We Do

    Drive Rapid Growth with a Proven GTM Methodology

     

    We collaborate with your Executive team and apply our GTM Methodology

    to promising market opportunities to accelerate company growth.

    TAKE IT TO THE NEXT LEVEL

    What Got You Here, Won't Get You There

    Whether you are growing revenues from $3M to $10M, from $10M to $100M, or from $250M to $1B, what worked to get you to one stage won't work to get you to the next stage. Our experience scaling companies at all stages will help you get there.

    ACCELERATE SALES

    Increase Productivity from your Sales Team

    We'll help your sales team accelerate sales growth thru increased close rates, larger deal sizes, more upsells to current customers and better pricing, packaging and positioning.

    BUILD MORE PIPELINE

    Create More Opportunities from Marketing & Sales

    We'll increase your pipeline thru more efficient lead generation, higher conversion of leads to opportunities, improved lead management and lead flow, and an improved website and content strategy.

    CRUSH THE COMPETITION

    Increase Your Wins Against the Competition

    Increase your competitive wins with a stronger value proposition and messaging, more effective competitive selling techniques, and more compelling value-based demos.

    RAISE VENTURE CAPITAL

    Get the Attention of Investors and Talent

    We have raised over $100M in venture capital. We can improve company messaging and opportunity framing to better resonate with investors who can fund your future, and talent that can bring it to fruition.

  • Services

    Critical Elements of the GTM Methodology that Accelerates Revenue Growth

    REFINE POSITIONING & MESSAGING

    Strengthen Messaging to Increase Sales Traction

    Does your company messaging and product positioning resonate with your target prospect to drive them thru the funnel? Hone your messaging to speed the buyer's journey and improve sales productivity.

    VALIDATE PRODUCT-MARKET FIT

    Find the Ideal Market for your Product

    Are you targeting the market segments that need your product the most? We'll analyze and segment your target market and identify the ideal set of customers to target in order to accelerate sales.

    OPTIMIZE PIPELINE CONVERSION

    Convert More Leads into Sales Opportunities

    Are you converting the maximum number of leads into opportunities and then into sales? We'll analyze your pipeline from top to bottom to determine how to get the most from your lead production to drive higher sales.

    SALES CLOSING OPTIMIZATION

    Improve the Close-Rate of Your Sales Team

    Is your Sales team closing a high enough percentage of the deals they are working? Find out how to increase your Sales team's batting average on closing deals and accelerate your revenue production from the same number of opportunities.

    CUSTOMER UPSELLS AND RENEWALS

    Generate More Revenue by Increasing Sales to Your Customers

    The first sale to an account is the hardest one, but follow-on sales should be easier and boost revenue from every account. Develop a plan to ensure renewals and upsells turn your new accounts into large revenue producers.

    FUNDRAISING

    Raise More Capital Faster from Top Tier Venture Capitalists

    Need more capital to scale your business faster? We can help to hone your pitch so potential investors see your vision more clearly, and fund your future growth. And we can make introductions to top-tier VC's so you hit the ground running.

    MENTORSHIP AND COMPANY ADVISORY

    Help Your Executives with an Experienced Mentor or Advisor

    Do your executives need some advice and counsel on taking your company to the next level? Let a seasoned Mentor or Company Advisor, who has scaled companies of all sizes, lend them the critical experience they'll need to scale your company to new heights.

  • Bio

    Over 25 years of experience building numerous technology leaders at all stages of growth

    Al Campa

    Founder, Rocket Scale

    Al has been a hi-tech executive and entrepreneur for over 25 years, and has helped build some of the most successful tech companies in Silicon Valley. Al has been CMO for 3 public companies, and CEO for 3 private companies, which he helped guide thru 2 IPO’s and 2 acquisitions. As a startup entrepreneur, Al has raised over $100M in venture capital.

     

    As Founder and CEO of Jaspersoft, an Open Source Business Intelligence company, Al set the company vision of pioneering open source BI and drove the growth of the company that was acquired by Tibco for $185M. As CMO and Senior VP at Taleo, Al helped establish Taleo as the leader in Talent Management, which fueled its growth from $100M to $250M in revenue in 3 years, leading to its acquisition for $1.8B by Oracle.

     

    As a Marketing Executive at Sybase, Al helped it grow from revenue of $50M to $1B and an IPO in 5 years. As the Marketing Executive in charge of one of Sun Microsystem’s largest product lines, Al help Sun grow from $500M to $2.5B in revenue in 3 years. As VP of Marketing at Actuate, helped drive it from a startup to $40M in revenues and an IPO in 4 years. Al was also CMO of RingCentral, helping it grow over 35% a year to $300M in revenues, CEO of Reachable, a pioneering Social CRM company, and CMO at App Annie, helping to establish it as the leader in Mobile App Analytics.

     

    Al has an Engineering degree from Stanford and an MBA from Harvard Business School.

    Deep Experience

    Building High Growth Companies

    Al's experiences leading the teams that drove some of the fastest growing companies in Silicon Valley to IPO's and acquisitions gives him valuable insight on how Sales, Marketing and Product need to organize, align and execute at different stages of growth to scale to the next level. What worked at one stage will likely not work to get to the next stage of growth. Go-To-Market plans and product strategies need to constantly evolve and adapt to maintain high growth. Al can help any company, whatever its size, find the path to rapid growth.

  • Rocket Scale Blog

    Thoughts on how to accelerate growth

    I was recently on a college trip with my daughter and saw first-hand how diversity can improve...
    As a fast-growth company, what worked to get you to one level of revenue, probably won’t work to...
    It is no secret that strong leadership is essential for any company to achieve success. But in my...
    Close alignment between Sales and Marketing is absolutely critical to growing fast. When working...
    The size of the market you are targeting is critical to the growth rate that it will ultimately...
    I recently chronicled the 5 Reasons Your Company is Not Growing Faster, of which product-market...
    More Posts
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